It has been described as unforgettable experience, we are talking about November 23rd 2018 at Palazzo Bovara in Milan.
Hermès opened its doors to visitors and let them dive in the creativity of its yoke by following an interactive and involving path celebrating silk yoke.
With a club-like setting, a little laboratorial and domestic, designed by Bali Barret, visitors have been invited to discover the culture, the manufacturing processes and the heritage of the maison.
The main point of the exploring path was the Yoke Studio, crucial center where designers and artists were working live, interacting with people.
Thanks to few creative personalities like Gianpaolo Pagni, Cyrille Diatkine, Alice Shirley, Ugo Gattoni and Jean – Simon Roch, they gave birth to creations that surprised and enjoyed the visitors of all generations.
There has been an explosion of colors from the beginning of the path until the Yoke Studio. There, beauty had neither colors nor lengths, because anyone could play with her/his own look giving value to it.