MASTER IN FASHION PHOTOGRAPHY & FASHION FILMS
Master – Milan
The Master in Fashion Photography is dedicated to those who are passionate about Photography and Fashion with its main purpose of illustrating in details the processes and methodologies to set up a Fashion photo shooting and a highly professional portfolio.
From the creation of the Moodboard and Storyboard, to the organization of the creative team, Styling, choice of the location to the realization of the portfolio, websites and social networks, by collaborating with different professional figures such as the Make-up Artist, the Hair Stylist, the Fashion Designers, Agencies and Models etc.
Course Details:
- Location: Milan
- Duration: 1 Year
- First Enrolment: October
- Second Enrolment: February
TARGET
- Minimum age 21 years
- Previous study or work experience in photography
- Personal professional camera
- Laptop with Adobe Package (Photoshop, Illustrator, InDesign).
- For those who start from scratch, it will be necessary to complete the Three-year Course in Fashion Photography before enrolling.
EDUCATIONAL GOALS
The Master in Fashion Photography aims at training a professional figure who has the technical skills and knowledge in the photography field and wants to acquire an in-depth competence in the field of Fashion: an author and an artist, who has both design and creative skills, together with a fashion-oriented aesthetics and who is able to use the pictures as a means of visual communication. The professional fashion photographer combines the technical and creative skills with particular attention to the perception and communication of lifestyles connected to fashion.
PROFESSIONAL OUTCOMES
At the end of the course, the Photographers can work in the many working fields of the fashion environment: publishing, web, television, photo agencies, post-production, as freelance, working as a photographer or specialist in fashion photo publishing, photo styling, art Buyer, Studio Manager and Photo editor.
STUDY PLAN
The program includes theoretical lectures in the classroom, which concern the different topics of fashion photography (History of photography, the study of the greater names in fashion photography, Fashion-oriented Photo shooting for Women and Men – Portrait – Beauty – accessories – Still life, as well as practical workshops in the studio or outdoor, supported by professional photographers, with the creation of real photo shoots, using highly professional equipment to create the personal Portfolio. The course aims at training a creative professional who at the same time has the knowledge and technical skills to satisfy the demands of the customer and the Fashion market, through a highly professional approach and methodology.
Theory and techniques of fashion photography
- History of Fashion Photography
- The greatest authors of fashion
- Moodboard and storyboard
- Creation and development
- The photo studio and professional equipment
- Light: natural and artificial
- The studio: Flash and continuous light
The organization and the creative team
- How to relate to the Creative Team
Styling: Analysis and identification of the style concept
- The make-up artist
- The hair stylist
- The stylist
- The Fashion Designer
- Models and agencies
- How to choose a location
- Press office
- Setting up the location/studio set
- Relationship between the worn dress and light
Styling Mood
- Styling techniques
- Trend analysis
- Fashion psychology
- Creation of the Outfit
Studio photography services
- Posology / Set / Limbo
- Women’s Fashion
- Men’s fashion
- Portrait service
- Beauty service
- Accessories / Still Life service
Outdoor photographic services
- Location Selection – Milan
- Outdoor shots
- Choice of portfolio photos
- Final exhibition setup
Post production
- Use of graphic software and photo editing
- Photoshop
- Illustrator
- InDesign
- Choice of portfolio photos
- Final exhibition setup
Editorials and editorials
- Analysis of the images taken
- Style Imaging
- Licenses and disclaimers
- Portfolio construction
- Communication: web / social / sales channels
EXAMS AND TESTS
Teachers schedule quarterly verification tests following the progress of the study plan to check the progress of the students in order to help them in case of difficulties or delays in the program.
Once the course program has been successfully completed, the students can access the final exam to obtain the Master Certificate as Fashion Photographer, which will allow them to enter the world of work directly as highly qualified professionals.