Bachelor of Arts

Fashion Business
and Psychology

Course Details

Location: Milan

Duration: 3 academic years

Start: October 2024

Credits: 360 UK credits – 180 ECTS

Class size: max 15 students

Language: English

Educational Partner: Teesside University

Status: under validation

The Bachelor of Arts with Honours in Fashion Business and Psychology, integrates the study of business and neuromarketing within the context of the fashion industry.

It provides a comprehensive view of the fashion system and emphasizes the role of consumer psychology in the marketing strategies of fashion and luxury companies. Led by expert lecturers and utilizing state-of-the-art technology, this multidisciplinary course offers a practical and innovative experience. Transform your career in the fashion industry, where creativity and neuroscience converge to define the future of business.

Main topics


  • Fashion Marketing
  • Business Strategy
  • Market Research

in Fashion

  • Fashion Psychology
  • Consumer Behaviors
  • Neuromarketing


  • Digital Marketing
  • Fashion and Beauty Advertising
  • Fashion Branding


  • Licensing and Co-branding
  • Customer Experience
  • Colors Psychology

Course Features

In this course, you will acquire knowledge about the latest marketing techniques, strategies, and tools, combined with neuroscientific insights applied in the fashion and luxury industry. We will explore various relevant topics, including behavioral economics, consumer psychology, digital content and marketing, customer experience, fashion communication, and retail management. Designed for aspiring professionals, the course is characterized by its practical and multidisciplinary nature, complemented by the analysis of real case studies and challenging projects.

With a faculty of industry experts and fashion business professionals, the course provides in-depth guidance in understanding neuromarketing as applied to the fashion context. The groundbreaking career prospects for graduates reflect the course’s comprehensive and innovative approach in preparing students for success in the highly competitive fashion industry.

Target audience

The course is designed for fashion enthusiasts who aspire to pursue a path where business, psychology, and marketing converge to create an expert professional ready to address business needs. It is ideal for students seeking to update their skills and acquire a more advanced and interdisciplinary perspective on business management in the fashion world.

Educational aim

The course aims to offer a robust education in the field of fashion business, seamlessly integrated with insights into neuromarketing. Students will acquire multidisciplinary skills to comprehend consumer behavior by applying neuroscientific principles to marketing strategies in the fashion industry. Educational objectives include the ability to analyze neuroscientific data, develop innovative branding strategies, and understand the psychological dynamics that drive purchasing decisions.

Admission requirements

Italian students
  • Upper secondary school diploma or an equivalent qualification obtained abroad, confirming 12 years of schooling.
  • Students whose mother tongue is not English must demonstrate language proficiency equivalent to an IELTS score of at least 5.5. Students lacking language proficiency will receive support prior to the start of the course.
International students
  • Upper secondary school diploma or an equivalent qualification obtained abroad confirming 12 years of schooling.
  • Official translation of the qualification and transcripts (if not already in Italian or English).
  • Passing the national university entrance examination, if required in the candidate’s country of origin.
  • Students whose mother tongue is not English must demonstrate language proficiency equivalent to an IELTS score of at least 5.5. Students lacking language proficiency will receive support before the start of the course.
  • Residence permit/application for a residence permit to be submitted to the guidance office within 8 working days of arrival in Italy.

For additional and detailed information regarding entry requirements based on your country of origin, we invite you to visit the Teesside University website.

Career prospects

The Bachelor degree in Fashion Business and Psychology can unlock numerous career opportunities, including:

Market Research Specialist

Responsible for conducting in-depth market research to assess business opportunities, analyzing demographic data, market trends, and competitors to provide key insights influencing business decisions.

Neuromarketing Consultant

Utilizing neuroscience principles to understand how the brain responds to marketing stimuli, you will optimize communication and promotion strategies for a deeper and more effective impact on target audiences.

Fashion Business Professional

Handling the business and strategic aspects of the fashion industry, collaborating with multidisciplinary teams to ensure the commercial success of the company’s product lines, considering financial, logistical, and market aspects.

Consumer Behavior Analyst

Conducting in-depth analysis of consumer behavior using research methodologies to understand preferences, motivations, and purchasing patterns. Your insights will guide company strategies to adapt products and services to consumer needs.

Digital Marketing Specialist

Serving as the point of reference for online marketing strategies, utilizing skills in SEO, SEM, social media, and content marketing to increase your company’s online visibility. Your role will be crucial in implementing digital campaigns that generate tangible results.

Brand Manager

Responsible for brand management and promotion, coordinating marketing campaigns to ensure consistency in the brand image.

Retail Experience Designer

Designing immersive experiences in physical shops, creating environments that reflect the brand identity and enhance the customer shopping experience.


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