Bachelor of Arts

Fashion Business
and Digital Marketing

Course Details

Location: Milan

Duration: 3 academic years

Start: October 2024

Credits: 360 UK credits – 180 ECTS

Class size: max 15 students

Language: English

Award Title: BA (Hons) Fashion Business & Digital Marketing

Educational Partner: Teesside University

The Bachelor of Arts with Honours in Fashion Business and Digital Marketing, integrates the study of business and digital marketing within the context of the fashion industry.

The course is designed to provide students with a holistic perspective on the fashion system, highlighting the fundamental role of digital in the marketing strategies of leading fashion companies. Students will engage with lecturers possessing robust academic and professional backgrounds gained in prominent fashion companies, enabling them to convey knowledge and methodologies aligned with current corporate standards.

Main topics


  • Fashion Marketing
  • Trend Analysis
  • New Strategies for Fashion


  • Fashion and Beauty Advertising
  • Business Strategy
  • Fashion Branding


  • Digital Marketing
  • Social Media Strategies
  • Campaign Optimization


  • Fashion Communication
  • Customer Experience
  • Licensing and Co-branding

Course Features

Throughout the course, you will acquire knowledge about the latest digital marketing techniques, strategies, and tools. We will delve into various relevant topics, including social media, email marketing, content marketing, fashion communication, and retail management. Graduates of this course can pursue diverse roles in merchandising and buying, supply chain and brand management, wholesale and retail, trend forecasting, e-commerce, and marketing. The wide range of potential career paths reflects the course’s comprehensive approach, preparing students for success in the highly competitive fashion industry.

Target audience

The course in Fashion Business and Digital Marketing is designed, through a blend of unique and challenging learning activities, for students eager to acquire a solid understanding of the dynamics of fashion business and aspire to a successful career in the fashion industry.

Educational aim

The course aims to equip students with industry-specific knowledge and academic skills, including research, digital literacy, business acumen, trend forecasting skills, and strategic thinking. It is built upon the innovative integration of business management principles, digital marketing, and brand management tools and techniques. Additionally, it offers a comprehensive understanding of business models, marketing strategies, and communication tools applied to the fashion industry.

Admission requirements

Italian students
  • Upper secondary school diploma or an equivalent qualification obtained abroad, confirming 12 years of schooling.
  • Students whose mother tongue is not English must demonstrate language proficiency equivalent to an IELTS score of at least 5.5. Students lacking language proficiency will receive support prior to the start of the course.
International students
  • Upper secondary school diploma or an equivalent qualification obtained abroad confirming 12 years of schooling.
  • Official translation of the qualification and transcripts (if not already in Italian or English).
  • Passing the national university entrance examination, if required in the candidate’s country of origin.
  • Students whose mother tongue is not English must demonstrate language proficiency equivalent to an IELTS score of at least 5.5. Students lacking language proficiency will receive support before the start of the course.
  • Residence permit/application for a residence permit to be submitted to the guidance office within 8 working days of arrival in Italy.

For additional and detailed information regarding entry requirements based on your country of origin, we invite you to visit the Teesside University website.

Career prospects

The Bachelor degree in Fashion Business and Digital Marketing can open doors to various career opportunities, including:

Brand Manager

Responsible for brand management and promotion, you will coordinate marketing campaigns, ensuring consistency in brand image.

Fashion Merchandiser

Tasked with the strategic presentation of products at points of sale, you will collaborate with the purchasing and marketing team to ensure correct product display, maximizing visual appeal and stimulating sales.

Retail Manager

As the operational leader of the shops, you will coordinate daily activities, manage staff, and ensure a positive shopping experience. Your leadership will contribute to the success and profitability of the physical shops.

Fashion Digital Consultant

Providing specialized consultancy on the implementation of digital strategies in the fashion industry, you will work with brands and companies to optimize their online presence, including social media, e-commerce, and digital marketing strategies.

Fashion Buyer

In charge of selecting and purchasing products that meet customers’ needs and tastes, you will collaborate with suppliers, analyze market trends, and maintain relationships with brands.

Digital Marketing Specialist

You will serve as the point of reference for online marketing strategies, utilizing your skills in SEO, SEM, social media, and content marketing to enhance your company’s online visibility. Your role will be crucial in implementing digital campaigns that yield tangible results.


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