FASHION BUSINESS & DIGITAL MARKETING
3 Years Course – Milan
Working in the fashion world at managerial level requires from the most classic skills (quantitative analysis, statistics and methods) to the more specific ones in the fashion world.
In Fashion Marketing it is necessary to know how to plan multi-channel communication strategies and develop launch plans for products and brands, both emerging and already established on the market. Organizing events and fashion shows, managing relationships with media and partners of various levels complete the professional profile of the figure
The manager who operates in the luxury and fashion market will have to relate to and work in teams with industry professionals who move with very precise business cycles, with times determined by collection launches and therefore a specific culture in these thematic areas is fundamental, allowing dialogue, discussion and development of projects that can support the growth of the companies in which they operate.
Dettagli del corso:
- Location: Milan
- Course beginning: November 2023
- Duration: 3 years
TARGET
The course is dedicated to all the fashion and luxury enthusiasts who want to start a path of professional growth in the field with the aim of working in the retail and management field. The courses are also dedicated to beginners or those starting from scratch.
EDUCATIONAL GOALS
- Learn the necessary marketing techniques to support sales in Fashion
- Learn the most common business patterns in the fashion and luxury field
- Learn to use the strategic tools of retail management.
- Define and implement retail strategies for companies in the fashion and luxury field.
- Support micro and macro level retail strategies for growth in new markets.
- Obtain ethical responsibility in professional practice in fashion and luxury companies
PROFESSIONAL OUTCOMES
The professional can work in the following areas:
- Marketing & Sales support
- Trade Marketing Specialist
- Retail Manager
- Store Manager
- Sales Manager
- Retail Buyer
- Merchandising Manager
- Distribution Manager
STUDY PLAN
The course duration is 3 years; to get the first level three-year diploma, the student must acquire 180 CFA (training credits), according to the modalities expected by the Teaching Regulation. To enrol to the first level course, it is necessary to have a high-school diploma or another qualification obtained abroad and recognised as suitable.
First Year
| Sector | Subject |
|---|---|
| ABST47 | History of Fashion from the 20th Century |
| ABPR15 | Customer Experience Design + UX Design |
| ABPC65 | Fashion Communication and advertising |
| ABPR17 | Fashion System |
| ABPR34 | Marketing Strategies and Communication Tools |
| ABPC67 | Digital Marketing - Contents |
| ABPC67 | Digital Marketing - Contents |
| ABLE70 | Fashion Law and Legal Affair |
| ABLE69 | Fashion Professions |
Second Year
| Sector | Subject |
|---|---|
| ABST48 | History of Fashion from the 20th Century |
| ABPR15 | Store Concepts & Trends |
| ABPR16 | Drawing Techniques and Technologies |
| ABPC65 | New Media Strategies for Fashion |
| ABPR31 | Photography for the Digital Marketing |
| ABTEC37 | Brand & Branding |
| ABTEC43 | Digital Marketing - Tools |
| Interdisciplinary conferences and seminars, extra-curricular projects and productions, stages and internships, participation in international exchanges and projects | |
| English |
Third Year
| Sector | Subject |
|---|---|
| ABTEC38 | Digital Marketing - Tools |
| ABPC65 | Trend, Cultural Movements, Innovation |
| ABPR34 | Fashion Branding & Management |
| ABST51 | Trends |
| Participation in Extracurricular Activities | |
| Final Exam |
EXAMS AND TESTS
Teachers schedule quarterly tests following the progress of the study plan so as to check the progress of the students in order to help them in case of difficulty or delay on the program.
Once the course program has been successfully completed, the students can access the final exam for the diploma of professional qualification in Fashion Business & Retail Manager.
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