COURSE IN PSYCHOLOGY AND RETAIL DESIGN
Short Course – Milan
Today’s stores are necessarily different from those of 10/15 years ago, just think of the enormity of the offer and the multiple distribution channels.
Online shopping has confirmed to be the definitive change in physical retail, it is no longer a simple display of products but fully participates in defining the identity of the Brand, constantly renewing itself to distinguish from competitors and leaving its mark on habitual and future consumers.
Shopping in a physical store has become a perceptive and relational experience, where brands define their uniqueness through multi-sensory involvement and the use of intangible components.
How to create a successful retail:
KNOWLEDGE OF BRAND + VALUES
REFERENCE TARGET +TECHNICAL DRAWING SKILLS
Course details:
Location: Milan
Dates: 17th – 18th July 2019
Duration: 2 days
Cost of the course: €500
(€100 discount reserved for the first 10 subscribers)
The cost includes texts and handouts, the registration fee and 22% VAT
We will talk about:
Brand Identity / Emotions and Buying Behavior / Window Dressing / Equipment Layout / Commodity Layout / Use of Color / Use of Lighting
TARGET
The course is dedicated to people over 18, students from Fashion and Design schools or simply enthusiasts who want to deeply study issues related to the world of psychology in the field of retail design. A basic culture in fashion is required.
TRAINING GOALS
- Sharpen individual sensitivity in identifying Brand Identity strategies
- Knowledge of techniques for the design of commercial spaces
STUDY PROGRAMS
FIRST DAY
9:30 – 12:30
Theory
14:00 – 14:45
Laboratory and Design: Design and plan your future retail
2.45pm – 4.00pm
Analysis and review of projects
SECOND DAY
10.00 – 12:30
Theory
13:30 – 16:00
Laboratory and practical activity: The highly professional approach and the skills acquired during the training are made possible thanks to direct contact and research at the most important showrooms and luxury stores in Milan, the international capital of fashion. Through the study of the Fashion System and of the most important international brands, it will be possible to carry out research and analysis of various types of retail and visual concepts, where participants can experience a multisensory experience from which they can draw new ideas.