Duration: 3 academic years
Start: October 2024
Credits: 360 UK credits – 180 ECTS
Class size: max 15 students
Educational Partner: Teesside University
Status: under validation
The Bachelor of Arts with Honours in Fashion Business and Psychology, integrates the study of business and neuromarketing within the context of the fashion industry.
It provides a comprehensive view of the fashion system and emphasizes the role of consumer psychology in the marketing strategies of fashion and luxury companies. Led by expert lecturers and utilizing state-of-the-art technology, this multidisciplinary course offers a practical and innovative experience. Transform your career in the fashion industry, where creativity and neuroscience converge to define the future of business.
- Fashion Marketing
- Business Strategy
- Market Research
- Fashion Psychology
- Consumer Behaviors
- Digital Marketing
- Fashion and Beauty Advertising
- Fashion Branding
- Licensing and Co-branding
- Customer Experience
- Colors Psychology
In this course, you will acquire knowledge about the latest marketing techniques, strategies, and tools, combined with neuroscientific insights applied in the fashion and luxury industry. We will explore various relevant topics, including behavioral economics, consumer psychology, digital content and marketing, customer experience, fashion communication, and retail management. Designed for aspiring professionals, the course is characterized by its practical and multidisciplinary nature, complemented by the analysis of real case studies and challenging projects.
With a faculty of industry experts and fashion business professionals, the course provides in-depth guidance in understanding neuromarketing as applied to the fashion context. The groundbreaking career prospects for graduates reflect the course’s comprehensive and innovative approach in preparing students for success in the highly competitive fashion industry.
The course is designed for fashion enthusiasts who aspire to pursue a path where business, psychology, and marketing converge to create an expert professional ready to address business needs. It is ideal for students seeking to update their skills and acquire a more advanced and interdisciplinary perspective on business management in the fashion world.
The course aims to offer a robust education in the field of fashion business, seamlessly integrated with insights into neuromarketing. Students will acquire multidisciplinary skills to comprehend consumer behavior by applying neuroscientific principles to marketing strategies in the fashion industry. Educational objectives include the ability to analyze neuroscientific data, develop innovative branding strategies, and understand the psychological dynamics that drive purchasing decisions.
Responsible for conducting in-depth market research to assess business opportunities, analyzing demographic data, market trends, and competitors to provide key insights influencing business decisions.
Utilizing neuroscience principles to understand how the brain responds to marketing stimuli, you will optimize communication and promotion strategies for a deeper and more effective impact on target audiences.
Handling the business and strategic aspects of the fashion industry, collaborating with multidisciplinary teams to ensure the commercial success of the company’s product lines, considering financial, logistical, and market aspects.
Conducting in-depth analysis of consumer behavior using research methodologies to understand preferences, motivations, and purchasing patterns. Your insights will guide company strategies to adapt products and services to consumer needs.
Serving as the point of reference for online marketing strategies, utilizing skills in SEO, SEM, social media, and content marketing to increase your company’s online visibility. Your role will be crucial in implementing digital campaigns that generate tangible results.
Responsible for brand management and promotion, coordinating marketing campaigns to ensure consistency in the brand image.
Designing immersive experiences in physical shops, creating environments that reflect the brand identity and enhance the customer shopping experience.