FASHION STYLIST & DIGITAL COMMUNICATION
The Fashion Stylist is a professional specialized in visual communication strategies for Fashion and Luxury world. He proposes ideas and solutions, which turn into real projects, in order to enhance and express the aesthetic line of the brand in all its declinations.
The Fashion Stylist communicates through images (photos and videos), which find free expression in the editorial, beauty, cinema, musical, entertainment, art and still life worlds. The Fashion Stylist works on the setting and style, by creating worlds and atmospheres through precise aesthetic and stylistic choices the audience in attracted to by means of several channels of communication: photo shootings, video clips, fashion films, ad campaigns, fashion shows, promotional initiatives and sales.
The Fashion Stylist is an expert with excellent networking, problem-solving and team-work skills, able to coordinate the necessary resources and projects for projecting and realizing events for the product and brand promotion and communication, with a special attention to the new media.
The Fashion Stylist is a professional working on the main editorial tasks in a press office, with a special focus on the creation of ad campaigns, interviews, editorials and other contents.
With the advent of the social networks and the digital communication, the Fashion Stylist figure evolved, becoming more and more a point of reference for projects not only strictly related to the fashion world, but also to other sector connected with the luxury (Beauty, Travel, Food & Winery, Jewellery, Automotive etc..) where he can work both as a Fashion Stylist and as Producer, Art Director e Content Creator.
The Fashion Stylist is able to identify the changes in the fashion trends by observing the collections, translating them in visual language to be conveyed through the Digital Communication, and creating multichannel, effective and appealing communication strategies.
The Fashion Stylist can work in several sectors among which: Fashion, Editorial, Music, Show Business, Cinema, TV, Theatre, Ad, Retail, Store Design.
The course is dedicated to all the fashion lovers over 18 years of age who want to start a path of professional growth in the field. The courses are also dedicated beginners or those starting from scratch.
Through a three-year path, the course provides the students with the artistic culture and knowledge, as well as the technical and creative design methodologies necessary to form a complete and highly-skilled professional figure who, thanks to his creativity and sense of aesthetics, to his good drawing skills and his fashion culture, together with excellent graphic, managerial, and team leader abilities, can coordinate the teamwork the entire communication campaign of a brand or of a Fashion Company.
The main purpose of the course is to train a highly-skilled figure in the Digital and Visual Communication, able to use the adequate tools and languages in order to anticipate and meet the market demand through his vision and sense of aesthetics.
The professional figure can work in the following fields and sectors:
The course duration is 3 years; to get the first level three-year diploma, the student must acquire 180 CFA (training credits), according to the modalities expected by the Teaching Regulation. To enrol to the first level course, it is necessary to have a high-school diploma or another qualification obtained abroad and recognised as suitable.
|ABST47||History of Costume 1||6|
|ABST47||History of Modern Art||4|
|ABPR15||Project Design Methodology 1||5|
|ABTEC38||Digital Image Processing||4|
|ABPC65||Theory and Analysis of Cinema and Audiovisual 1||4|
|ABPR19||Editorial Graphic Elements 1||3|
|ABPR19||Graphic Design 1||3|
|ABPR34||Textile Culture 1||3|
|ABPR34||Fashion Design 1 - Styling e Image Consultant||10|
|ABTEC37||Design Methodology of Visual Communication 1||2|
|ABAV 6||Chromatology 1||3|
|ABPC 66||History of Photography 1||3|
|ABST56||Sociology of the Communication||2|
|ABST47||History of Costume 2||4|
|ABST47||History of Contemporary Art||2|
|ABPR15||Project Design Methodology 2||4|
|ABPR16||Design Technical Drawing||3|
|ABPC65||Theory and Analysis of Cinema and Audiovisual 2||4|
|ABPC65||Phenomenology of Mass Media 1||3|
|ABPR19||Editorial Graphic Elements 2||3|
|ABPR19||Graphic Design 2||4|
|ABPR34||Publishing for Fashion Design||3|
|ABPR34||Textile Culture 2||2|
|ABPR34||Fashion Design 2 - Styling & Visual merchandising||10|
|ABTEC37||Art Direction 1||2|
|ABTEC37||Design Methodology of Visual Communication 2||1|
|ABLE70||Digital Information and Communication Law||2|
|ABAV 6||Chromatology 2||3|
|ABPC 66||History of Photography 2||3|
|ABLE69||Business Logic and Organization 1||3|
|ABLE69||Organization of Big Events||1|
|ABST56||Sociology of New Media||2|
|ABPR32||Processing Techniques for the Costume||3|
|Interdisciplinary conferences and seminars, extra-curricular projects and productions, stages and internships, participation in international exchanges and projects||4|
|ABPC65||Theory and Analysis of Cinema and Audiovisual 3||3|
|ABPC65||Phenomenology of Mass Media 2||3|
|ABPR19||Graphic Design 3||3|
|ABPR34||Fashion Design 3 - Creative Direction / Production||10|
|ABTEC37||Art Direction 2||2|
|ABTEC37||Design Methodology of Visual Communication 3||2|
|ABAV 6||Chromatology 3||2|
|Participation in Extracurricular Activities||4|
EXAMS AND TESTS
Teachers schedule quarterly verification tests, following the progress of the study plan in order to constantly monitor the students’ performance and be able to help them in case of difficulty or delays in the study program.