FASHION STYLIST & DIGITAL COMMUNICATION

Milan

The Fashion Stylist is a professional specialized in visual communication strategies for Fashion and Luxury world. He proposes ideas and solutions, which turn into real projects, in order to enhance and express the aesthetic line of the brand in all its declinations. 

The Fashion Stylist communicates through images (photos and videos), which find free expression in the editorial, beauty, cinema, musical, entertainment, art and still life worlds. The Fashion Stylist works on the setting and style, by creating worlds and atmospheres through precise aesthetic and stylistic choices the audience in attracted to by means of several channels of communication: photo shootings, video clips, fashion films, ad campaigns, fashion shows, promotional initiatives and sales.

The Fashion Stylist is an expert with excellent networking, problem-solving and team-work skills, able to coordinate the necessary resources and projects for projecting and realizing events for the product and brand promotion and communication, with a special attention to the new media. 

The Fashion Stylist is a professional working on the main editorial tasks in a press office, with a special focus on the creation of ad campaigns, interviews, editorials and other contents. 

With the advent of the social networks and the digital communication, the Fashion Stylist figure evolved, becoming more and more a point of reference for projects not only strictly related to the fashion world, but also to other sector connected with the luxury (Beauty, Travel, Food & Winery, Jewellery, Automotive etc..) where he can work both as a Fashion Stylist and as Producer, Art Director e Content Creator.

The Fashion Stylist is able to identify the changes in the fashion trends by observing the collections, translating them in visual language to be conveyed through the Digital Communication, and creating multichannel, effective and appealing communication strategies. 

The Fashion Stylist can work in several sectors among which: Fashion, Editorial, Music, Show Business, Cinema, TV, Theatre, Ad, Retail, Store Design.

Through a three-year path, the course provides the students with the artistic culture and knowledge, as well as the technical and creative design methodologies necessary to form a complete and highly-skilled professional figure who, thanks to his creativity and sense of aesthetics, to his good drawing skills and his fashion culture, together with excellent graphic, managerial, and team leader abilities, can coordinate the teamwork the entire communication campaign of a brand or of a Fashion Company.

The main purpose of the course is to train a highly-skilled figure in the Digital and Visual Communication, able to use the adequate tools and languages in order to anticipate and meet the market demand through his vision and sense of aesthetics.

The course duration is 3 years; to get the first level three-year diploma, the student must acquire 180 CFA (training credits), according to the modalities expected by the Teaching Regulation. To enrol to the first level course, it is necessary to have a high-school diploma or another qualification obtained abroad and recognised as suitable.

Teachers schedule quarterly verification tests, following the progress of the study plan in order to constantly monitor the students’ performance and be able to help them in case of difficulty or delays in the study program.

RICHIEDI INFORMAZIONI

Fotografia di Johan Anastasiadi

Studente Ferrari Fashion School