I Course in Stylist & Visual Merchandiser

Course in Stylist & Visual Merchandiser

Summer Course – Milan

The Stylist & Visual Merchandiser Course aims to learn and analyze the strategies of Visual Merchandising, Styling and image consultancy of Italian fashion towards different types of customers and contexts.

Course details  :

Location: Milan

Course duration: 40 hours

Cost of the course: €1464


The cost includes texts and handouts, the registration fee and 22% VAT


The Stylist & Visual Merchandiser Course is dedicated to:

  • Fashion students from high school institutes (minimum 18 years) or academies and universities with a minimum knowledge of Fashion Design.
  • Fashion sector professionals, such as journalists, designers, retailers and stylists, who already work in the sector, but with a preparation that is not necessarily adequate and who, therefore, want to deepen their knowledge in the field of Fashion Styling and Visual Merchandising.

Study Plan:

  • Fashion Styling: what is and how it works;
  • Concept Identity and Clients system;
  • Fashion Editorials and Fashion Magazine;
  • Creation and strategy in the Fashion Story Telling;
  • Brand Identity and Fashion Trends analysis;
  • Cool Hunting and Fashion Search;
  • Fashion Business and Worldwide customers;
  • The wardrobe and its rules;
  • Psychology of the Fashion Trade & Visual system;
  • On-site Practice with visits to Concept stores;
  • Project review of the participant works, analysis and talk.