MISAF 2023: Union between the Asian and European markets in Milan.

From June 13th to 15th, MISAF 2023 took place in Milan, featuring over 60 Asian companies specializing in footwear and accessories. The event aimed to bridge the Asian and European markets, promoting collaboration in the realm of beauty. The digital platform ‘Futuro Artigiano’ was introduced, supporting young international designers in creating collections of footwear and accessories.

Highlighted were the creations of Sheme, a leading Chinese brand in high-quality women’s footwear, merging tradition and international design. Panthink, the top jelly shoes producer in Asia, showcased their brands, offering beautifully crafted shoes with softness and vibrant colors. Roenari displayed women’s shoes combining fashion, individuality, and sustainability, featuring the emerging brand RENR.

In this multicultural and creative context, four of our students participated in a contest aimed at devising proposals for footwear and accessories aligned with the ideals of the present companies and the central theme of the Fashion Show scheduled for June 29th: AQUA.

All four of our students delivered what was requested, surpassing everyone’s expectations. They were subsequently awarded for the excellent realization of these products.